Life aesthetics makes a better life. BBG Department Stores is your life aesthetician. By the end of February 2015, BBG Department Stores was 14 years old.

It owned 43 department stores (not including Nancheng department stores) across 22 cities in 5 provinces, including Hunan, Jiangxi, Guangxi, Sichuan, and Chongqing. Among which there are 8 City Malls, 17 Popular Department Stores, 4 Shopping Plazas, 10 MECA stores and 4 Cozy Home stores. BBG Department Stores includes City Mall, Popular Department Stores, Shopping Plaza, and its private labels(Cozy Home, MECA), as well as agent brands (Mister Bread, Esquires Coffee, NEWYORKER, Nganlok, JAGGY, ADM-Armata Di Mare, YON HO, FORNET, and HELI CERAMICS.)

In 2015, BBG focus on three major projects: BBG Shopping Plaza, Xiangtan Huarong (the second-phase), BBG Shopping Plaza, Meixihu(Changsha), BBG Shopping Plaza (Chengzhou). Strategic marketing of owned brands - Cozy Home, as a creative life brand, is a super dainty furnishings shop of BBG, which possesses more than 15,000 kinds of products, including bedding, bolster, blanket , floor mat, household articles, decorative candle, tableware, tea set, cookware, small appliance and so forth. MECA, a chain-brand of Fast Fashion clothing in BBG Department Stores, mainly sells clothing, shoes, bags, children’s wear, and household articles.

Every step is upward. BBG Department Stores committed to changing the operation structure through marketing of owned brands. BBG Department Stores sincerely looking forward to cooperating with you.