In 1995, Xiangtan Better Life Food Co., Ltd was established, and then Better Life Hypermarket has existed.

In 2001, Better Life Department Store opened.

In 2005, Better Life Group set foot in Jiangxi province.

In 2008, Better Life Commercial Chain Holding Co., Ltd got listed in Shenzhen Stock Exchange.

In 2010, Better Life Real Estate Co., Ltd was founded.

In 2013, Better Life launched its business in Guangxi, Chongqing and Sichuan provinces, which symbolized the opening of retailing in Southwestern China.

In 2013, Better Life marched toward e-commerce, and then Smart Monkey Online Shopping Mall (Better Life Online Shopping Mall is its predecessor) was established.

In 2014, the strategy of O+O was promoted on the basis of five platforms of sound e-commerce, membership, logistics, convenient stores and payment.

In 2014, Nancheng Department Store, the largest retailing enterprise was merger/acquisition by Better Life Group.

In 2015, Smart Monkey comes into being with the upgrading on e-commerce service.

In 2015, Better Life Payment Co., Ltd and Micro-financial Co., Ltd was established.