On November 7, the CEO of l 'oreal China, Si Bohan,, "flew" happily at the BBK MeiXi Xintiandi flight experience museum.

On November 7, the CEO of l 'oreal group's China CEO, Si Bohan, investigated BBK group with 25 senior executives, and conducted a field study of its multi-category complex. Zhang Haixia, chairman of BBK investment group, and Wang Xiangjie, senior vice President of BBK group and general manager of the supermarket business department, had warmly received and accompanied them.
"Wow, it is so big and beautiful!" The CEO of l 'oreal group, Si Bohan, has praised BBK MeiXi Xintiandi in Chinese as he got off the car.

After that, l 'oreal's China executive research team came to the wax museum and the flight experience museum.
In 2017, the sales growth of l 'oreal increased by 17.9% brand in BBK’s total Sales channels , and in the same period the market of l 'oreal decreased by 7.2% in Hunan. BBK is growing faster than the market. The aim of the field research conducted this time is to adjust and optimize resource allocation and carry out innovative marketing, so that l 'oreal could return to high growth.