Targeted poverty alleviation has become one of the focus of almost all enterprises as an important part of Chinese corporate social responsibility.

On November 29th, the precise poverty alleviation--the social responsibility peak of Chinese enterprises in 2016,was sponsored by the China business news agency was held in Beijing, the meeting called on enterprises to jointly fulfill their social responsibilities ,and  served for the target of the 13th five-year plan, deliver social responsibility and benefits together .In this event, BBG group won the best practice award of 2016 targeted poverty alleviation.

“Since BBG group implemented targeted poverty alleviation a year ago, we have mainly explored three models, ensure the minimum sales of poor household products ,help them  increase income and Get rid of poverty y, teach poor families to get rich and Get rid of poverty hand in hand. "Said by Wang Tian, chairman of BBG group, "Targeted poverty alleviation should be added to the market's genes and improve its sustainability." According to this idea, BBG according to its own O + O sells channels. Combining the dispersion of poverty and poverty in poor rural areas .BBG has created an online and offline industrial poverty alleviation model.

BBG group also combines precise poverty alleviation with modern agricultural development, and combine online e-commerce platform with offline physical supermarket stores.it relies on resources and location advantages, expand market consumption, increase supply by increasing demand and make market consumption work, solved the problem of unbalanced supply and demand of agricultural products fundamentally.