With the 14 o'clock's ringing sound on November , for 11 days (November 3 - November 13) BBG "Reliable double 11" shopping festival officially came to an end. Relevant statistics show that relying on a variety of innovative marketing practices,and the full use of the power of the Internet platform for communication, the BBG "Reliable double 11" finally reached sales of 1.126 billion yuan, both earn enough money and attract enough eyes ,and open the traditional retail Of the new pattern.

 

This assembly of BBG's full-scale industry to create the line chop hand carnival, have absolutely offer a combination of affordable and quality experience for the consumer in Hunan, Jiangxi, Guangxi, Sichuan, Chongqing and other places , let  each participant of BBG deeply felt double-11 is not only exclusive to the electric business dinner guests,it is also a rare opportunity for physical retailer transformation and upgrading .

 

From adventure to normalization, double 11 feast has gone through the eighth year. When people are still talking about Taobao 120.7 billion in sales records, analysis of the future of e-commerce will subvert the extent of physical retail, the State Council has issued "on the promotion of physical retail innovation in the views of the transformation," pointed out that physical retail In the adjustment of business structure, promote cross-border integration, innovate developing methods these three ways to accelerating transformation.

 

BBG Group's President Chen Zhiqiang think that consumers always feel something online cheaper than the store in the past,  and BBG aimed to change the stereotype this time,so it playing a "turnaround fight" of physical entity retail . Well-known  media people GeJia also said that the low efficiency is not the problem of the physical retail , the real problem is the lack of innovative formats, consumers are not satisfied with the traditional buying and selling transactions,they have more requirements for the process of trading links . goods are the same , how to guide people to buying it is the key to solve the problem,and the way to get the key is to use innovative ways to improve the consumer experience.

 

The widely favourable comment with "Reliable double 11"acclaimed that the physical retail in addition to supply better services to sell the goods,it is necessary to create more consumer scenarios, and implement the user-centric business philosophy, improve the shopping experience, enhance the convenience and the differentiation of line retail by the way of business information, and enhance offline retail service capabilities. This perhaps is the original intention of  1.1 billion small target set by the chairman Wang last month, set the : take this opportunity to BBG to play a new trick with the traditional O2O , and make close cooperations with varties of online channels  , so consumers' shopping in BBG can be more free, more convenient and more secure .