In October 14, in the occasion market concerned about whether BBG (002251.SZ)'s   more than 2.5 billion yuan fundraising will raise successfully ,BBG issued by participating in peer announcement, intended to cost 1.588 billion yuan to participate in the purchase of Chongqing Department Store (600729.SH ) Set by 6670 million shares. As the investment is completed, BBG  will hold 10.92% stake in Chongqing Department Store, becoming its third-largest shareholder. This is BBG's another action following the acquisition of Nancheng Department Store in 2015 for the expansion of the capital territory through retail means.

 

Accordinng to the announcement, Chongqing Department Store issued 205 million shares this time, fund-raising 4.881 billion yuan,this is its important initiatives of mixed ownership reformation 

 

Data show that Chongqing Department Store is Chongqing SASAC's listed companies, the main business covers three major formats of department stores, supermarkets and electrical appliances, business outlets covering Chongqing, Sichuan, Guizhou, Hubei and other places, the controlling shareholder of Chongqing Trading Group appear on the market on March in this year .

 

The industry believes that while their own set by the increase has not been completed , becoming a strategic investor in Chongqing Department Store by participating in the establishment, on the one hand highlights the confidence of BBG on their own non-public offering fund-raising success;on the other hand,in the case of the retail industry be in a whole Tightening, shop continue to close down ,BBG is in the "contrarian" expansion, reflects the determination and strength of the company on building the future of of large retailers.

 Information shows that BBG's current business coverage complex, shopping centers, electricity providers, mobile payment and other retail formats. up to the first half of 2016, BBG has 245 stores in various formats, including 203 supermarkets and 42 department stores.

 

Haitong Securities believes that BBG has been deep plowing southwest region for years,it is  comprehensive business' leader, its current line is relying on brands, channels, suppliers, consumers and other resources, and it actively transform the line integration of online and offline (cross-border) And supply chain services, it has perfect system, clear strategy, strong execution and flexible and effective mechanism of private security .It has significant scarcity value in the A-share retail companies,so Haitong Securities promising its value of the community network and growth space in supply chain Services (including cross-border)in the B2B2C model .