This year is an important year for BBG becoming global. In this year, the official establishment of six overseas affiliated firms reflects the basic formation of global supply chain. In this year, the world's most high-quality goods will be sent to Chinese consumers with low cost and high efficiency. Yunhou.com、Yunhou Global Purchase and Yunhou Fresh Purchase take inter- provincial and inter-city logistics lines, connect consumers’ smart living entrance, take advantages of online promotion and offline store promotion, and adopt members marketing and payment platform of digital customers, Wang Tian wants to let Yunhou have seventy-two changes.
Wang Tian is willing to be the chief purchasing officer of BBG
“In March, Nepal；In April, the European；In May, Australia, New Zealand; and the next is Japan, and then the United States, Mexico, Ecuador and so on”. This is a full schedule of the chairman of BBG Group Wang Tian in this year. There is no wonder that he always says some anecdotes of Australia's ranch and Japan’s airport in his WeChat.
People can't help asking: “does Wang Tian really travel around the world? Yes. But more precisely, he is doing a great thing— integrating global resources to meet the needs of Chinese consumer. The travel route of this year is carefully designed for building a global supply chain of BBG. “Now, I am the chief purchasing buyer of BBG.” Wang Tian said. It affords much for thought that a chairman of retail-listed corporation put down the important works and ran to the foreign countries to be a purchasing buyer. It reflects that under the new business circumstances, the retailer's competition has changed from localized supply chain to global supply chain. In this process, the rise of cross-border E-commerce played some role. The insider said that this year (2015) is the first year of the investment in cross-border E-commerce. Since the start of this year, the concept of cross-border E-commerce released. Traditional retailers, E-commerce giants at home and abroad, start-up companies, logistics service providers, supply chain distributors have joined in this trend. As an earlier mover, BBG started its global purchasing model since March. Wang Tian traveled to Australia, New Zealand and Japan etc. to purchase high quality and fresh products. And he set a series of strategic partnership relationships with New Zealand Trade Center. What’s more, he acquired the first agency in China of high quality goods on dozens of Oceania.
But right now, BBG E-commerce has experienced several transitions and metamorphosis. Such as, transition from the traditional PC mall to today's mobile Yunhou.com; from B2C to omni-channels. And what’s more, BBG Yunhou Global Purchase opened a new era for “Touch Net”. “BBG will find the highest point until it succeeds in global purchase”, in the words of Wang Tian.
Reshaping supply chain to enrich the Internet economy
As the pioneer of the transformation of physical stores, the iteration speed of BBG is amazing. Earlier this year, Internet rose as a national strategy and BBG seized this opportunity. On March the 3rd, Yunhou Global Purchase of BBG started to launch. On April the2nd, the first cross-border E-commerce in Hunan province——mobile terminals of Yunhou Global Purchase started to launch. On June the 19th, the Commerce Department of Hunan Province awarded a plaque to BBG Meixi XINTIANDI. And the plaque read: "street of cross-border E-commerce experience". On July the 4th, the State Council released “The Suggestions to Advance the Action of Internet+”. And this demands the Internet to fully play an innovative and driving role and build new engines for the development of economy. These are good for BBG to explore the global market.
This transformation of BBG is recognized by many outstanding representatives of insiders. They believe that the cross-border E-commerce will give greater importance to the integration of supply chain in future. The capability of the integration of supply chain can’t be doubted as BBG has been survived in retail industry for 20 years. "The drainage costs of the members of Yunhou.com have already been achieved in 10 yuan. However, the cost for traditional E-commerce getting a member will be reached to 80-90 yuan. This is mainly based on the former members of BBG physical stores and their trusts of BBG. "The experiences of BBG physical stores bring advantages for the development of E-commerce once again, make it an integrated operator with high quality and efficiency which is better than a mono E-commerce or a mono physical store. The opening of the cross-border E-commerce has provided people with a variety of wonderful imagines.
"Electronic commerce is the transformation of BBG physical shop. Since the global purchase opened, the average daily orders reached 23000 up to June the 30th. We wish our daily orders can be reached 100000 up to September the 20th." Wang Tian is full of confidence and expectation to BBG, as BBG has already seized the opportunity.